Bluewater’s Privacy policy INTRODUCTION Bluewater Sweden AB protects your privacy. Therefore, we would like to let you know how we collect, process and protect your personal data, and what rights you have. By visiting and using our website bluewatergroup.com, you agree to Bluewater Sweden AB processing your personal data in accordance with this privacy policy. This privacy policy has been approved by the parent company Blue AB and applies to Bluewater Sweden AB and all other companies within the Blue group. WHO IS RESPONSIBLE FOR YOUR PERSONAL DATA? Bluewater Sweden AB, co. reg. no. 556901-2866, is the data controller whenit comes to processing your personal data and is therefore responsible for ensuring that your data is handled correctly as prescribed by law. Within the EU/EEA, the General Data Protection Regulation (GDPR) applies from 25th of May 2018. If you have any questions about the processing of your personal data or you wish to exercise any of your rights, you can contact us at hello@bluewatergroup.com. WHAT IS PERSONAL DATA AND WHAT PERSONAL DATA IS COLLECTED? Personal data is all forms of information which directly or indirectly can identify a living person. It means details such as name, address, personal ID number, e-mail address, telephone number, IP address etc. We collect personal data when someone visits our website and when someone makes a purchase in our web shop. This means electronic identity, information on goods purchased, price, date and any returns. Your details are also stored if you take part in competitions on social media and/or in events. HOW IS YOUR PERSONAL DATA USED? Your personal data is processed mainly for the purposes stated below. To be able to confirm your identity as well as your personal details and contact details. To be able to send order and delivery confirmations. To be able to process your orders and any returns. To transact your purchase and deliver the products you bought via our web shop. To provide support in connection with your purchase via our web shop. To improve the customer experience by developing the web shop and functions. To be able to conduct customer and market analyses. To prevent fraud and carry out risk management. To be able to provide relevant information and send direct marketing. So that you can take part in our competitions. WHERE IS YOUR PERSONAL DATA STORED? We aim always to store your personal data within the EU/EEA, however, in certain circumstances your data will be processed in a country outside the EU/EEA. In these cases, the processor may only access the information relevant for the purpose. When your personal data is processed outside the EU/EEA, the level of protection is guaranteed either through a decision from the EU Commission as to whether the country in question ensures an adequate level of protection or by using suitable precautions. Your personal data will not be saved longer than what is necessary. The data is erased after it has fulfilled our purposes as stated above, or when we are no longer obliged to store it by law. YOUR RIGHTS You have the right at any time to request information on what personal data is stored with us, for what purposes and where this data was collected from. To do this, you need to send a written request to hello@bluewatergroup.com. You can also request incorrect personal data to be corrected, restrict information or have your personal data erased. We can however refuse your request to erase your data if there exist legal obligations that prevent us from deleting certain data. This can also include information necessary for us to be able to maintain or defend legal claims. You have the right at any time to file a complaint with an authorised inspection body (Swedish Data Protection Authority) as well as ask us to transfer your personal data to another company or data controller. This is possible provided it can be done on a technical and automated level. WHO HAS ACCESS TO YOUR PERSONAL DATA? Only authorised personnel who have access to the information within their professional capacity may access and process your personal data. This is based on an undertaking to only collect or use the data for the stated and legitimate purpose for which the information was collected. COOKIE POLICY When you visit our website a cookie is saved on your device, which gives us information about your activity on our website. You can read about which cookies are used and for what purposes in our cookie policy. COPYRIGHT The contents of this website are copyright protected and belong to Bluewater Group. CHANGES TO THE PRIVACY POLICY If we make changes to our privacy policy, we announce this by publishing an updated version at bluewatergroup.se/sv/integritetspolicy. We recommend therefore that you check what applies next time you visit our website. CONTACT INFORMATION If you have any questions about how we process your personal data or would like more information on the protection of privacy, feel free to contact us. Bluewater Sweden AB Danderydsgatan 11 114 26 Stockholm Sweden You can also contact us via email at hello@bluewatergroup.com or by calling us on +46 856 473 800. Last updated 20/11/2019.